Blog Post

THE NEW NUTRIPLENISH™ COLLECTION.

Louise Shailer • March 4, 2020

SUPERCHARGED WITH SUPERFOODS

We’ve all experienced some level of dry, depleted hair. From brittle strands to sun-parched lengths; dry curls that lack manageability, and hair that could use a little (or a lot) more bounce and luster. That’s why we’re excited to launch our NEW nutriplenish™ collection , a superfood-infused hair care line that delivers on what our founder Horst Rechelbacher believed: “Beautiful, healthy, chic hair can be a reality for everyone.”

Every Aveda product combines the art of science and the power of nature to create results-based products. With nutriplenish™ we specifically looked to some of nature’s most nutrient-dense superfoods like potent pomegranate oil (which is a unique omega-5 fatty acid), as well as coconut oil (the holy grail for dry hair) and mango butter (a delicious conditioning ingredient).

“The wonderful effect plant-derived ingredients have on the hair and scalp: hair gets cleaner, shines more, and looks healthier.” — HORST RECHELBACHER

Whatever your type or texture, we wanted to give dry hair of every kind a helping hand, so we formulated two collections— light moisture and deep moisture —to work across the texture spectrum from 1A to 4C, allowing you to find the nutriplenish™ product that’s right for you.

Light moisture features lighter formulas with fast-absorbing oils that smooth and hydrate. Deep moisture , which contains 50% more butters, features rich decadent formulas.

Whether you choose light moisture or deep moisture , you’ll get lush, bouncy, visibly healthy hair. Want to try nutriplenish™ ?

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Keep your Salon Colour Fresh with our NEW Color Control Shampoo and Conditioner

August 19, 2022

Do you want to keep your hair colour looking fresh? Maintaining your colour at home couldn’t be easier now with our NEW color control shampoo and conditioner. Aveda have launched their new and re-vamped Color Control hair care range which offers anti fade protection for your hair up to eight weeks* NEW Color control is 94% naturally derived, cruelty-free and silicone-free. Not only that it is free of from sulphate cleansers, making your hair feel soft, bouncy, and hydrated. Plant-Powered Color Keeper Plant-based cleansing actives deeply cleanse without stripping colour, leaving your hair feeling nourished, soft and silky. ✔️Detangles to help prevent breakage ✔️Helps to maintain colour for longer ✔️Helps reduce colour wash out ✔️Suitable for all hair types. ✔️100% vegan